I had a recent observation about noise. A school recently discovered a student with bedbugs. In this area that has gotten a lot of attention and even television news coverage in neighboring towns. This district did their duty of informing the community via social media of the discovery, their next steps and to not be alarmed. That post got 106 shares and over 8,500 people reached on Facebook in just two short days. I would love to get that kind of engagement on my school social media pages, but I'm sure our videos are not funny enough. The general public runs with these happenings and uses them to complain (causing noise) while us folks that work in public schools understand that having a few bedbugs is not a huge setback to the instructional process. It may be costly to treat, but that treatment happens quickly and professionally to ensure the health and safety of our students. So we can, you know, teach.
The best way to avoid all that noise is to use social media for the celebrating and separate communication channels for the informing. My goal is to create an online culture that fosters praise and celebration. I would say 85% of my Facebook posts are of a celebrating nature. It’s hard to be critical in the comments when you are showing love to your school family. That’s not to say those haters won’t take to their own page to complain, but you are still in control of your narrative in your space. You are not creating the noise. They have to make the conscious decision to be negative and noisy in your positive social media environment. Avoid the noise by surrounding your school’s social media presence with all the things that are special about your school. Visit our Facebook page and see what we do. I’m not saying we are perfect, but I am happy with the result.