I am a firm believer that most of the time my social media feeds are only good for the memes. You know, those pictures with funny captions that you just have to stop and read. Some of these are pretty clever and out of jealousy I have dabbled in making my own using a an app on my phone. My newest one below has yet to debut and its really not funny but hey, its a start.
I have recently took a liking to Bernie Sanders Dank Meme Stash on Facebook. If you are one of the more than 430,000 members of the Facebook group or you have friends that are, you have seen the dank memes come through your timeline. They can be informative, funny or even insulting but it is born out of the minds of the users and meme creators. This is the trend for news consumption in the world of social media, quick and easy.
I will fess up and say I am a Bernie supporter but that is not what draws me to these memes. It is the movement that I'm drawn to. What a fascinating unintended campaign positive. Your supporters rise up on social media and share your message for you and its free. Bernie has locked in the millennial vote despite being 74 years old and no signs of any "product" in his hair. This is how millennials and soon to be people of any generation get their information, though quick spurts of funny and informative pictures. It is hard to pass up information consumption like that as fast as information is moving. It suits people and they do get the message even if they are not very political savvy.
Along those lines is the dark side of the meme. When people that are not very politically savvy or not even politically knowledgeable begin making memes they tend to use profanity or they are riddled with falsehoods. Or they use a context that not all people are familiar with such as one of my favorites below. If you have not seen the Dark Knight movies you might fail to appreciate it and you might dismiss it. The really bad ones can hurt the candidate because it always appears to come from you when your face is on the meme. But what can a candidate do about this when they have no control over content that is user created?
This is the internet as we have come to know it. We like the quick information, especially when it supports our position, but we hate having to put up with those that may not support us or they are misguided in their support. But this is America, Jack and we have freedom of speech even if it offends others. The Bernie Sanders Dank Meme Stash is a great world to get into even if you do not support Bernie. It will give you a taste of what a social media movement is all about.
You can find BSDMS on Facebook or on Twitter at @BernieSDnkMStsh